Aging-specific data/graphs/table to support your message
Aging-related photos and images to strengthen your communications
Narratives that can help illustrate your research
Tools and techniques for creating and adapting your message
Tools and techniques on disseminating your message via the media
Quotations to help strengthen your communications
A collection of tools & techniques available on this site
 
 
your communications work and resources here.
 
 
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BandwidthOnline.org is available to help you strengthen the communications skills needed to further your policy and research objectives. There are numerous resources available on the site, including some that may be particularly relevant and important to you now. These include:

Materials from the 2015 Health and Aging Policy Fellows Communications Workshop

Messaging

    Books:

  • Ailes, Roger. You Are the Message: Getting What You Want by Being Who You Are. New York: Doubleday, 1988.
  • Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Boston: Butterworth-Heinemann, 2001.
  • Heath, Chip and Dan. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.
  • Luntz, Frank. Words That Work. New York: Hyperion, 2007.
  • Palmer, Stephanie. Good in a Room. New York: Doubleday, 2008.
  • Shell, G. Richard and Mario Moussa. The Art of Woo. New York: Portfolio, 2007.

Framing

    Books:

  • Lakoff, George. Don’t Think of an Elephant! Know Your Values and Frame the Debate. White River Junction, VT: Chelsea Green Publishing, 2004.
  • Ryan, Charlotte. Prime Time Activism. Boston: South End Press, 1991.

 

Messaging and the Media

Policy Communications Tools

    Books:

Other Topics

  • Planning an Outreach Campaign: See Spitfire Strategies’ The Just Enough Planning Guide. Available at www.justenoughplanning.org.

We encourage you to review these pages and explore the site more fully. If you have any questions about the site, or need a password to access the protected photographs, please contact Chris Gherst at cgherst@aboutscp.com.

To share feedback on the site or resources that have been helpful to you with others in the BandwidthOnline.org network, click here.
 
 
 

NEW! Read Health AGEnda, the Hartford Foundation’s new blog.

 

Source:
Annie Levy

More Photos

 
 
 

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