BandwidthOnline.org is available to help you strengthen the communications skills needed to further your policy and research objectives. There are numerous resources available on the site, including some that may be particularly relevant and important to you now. These include:

Messaging

• How do I…develop a clear, concise message?

• How do I…develop and deliver an effective “elevator” speech?

• How do I…find and use visual images effectively?

• Learn how use compelling data points in your presentations.

• Find and use quotes to add life to your poster or presentation.

    Books:

• Ailes, Roger. You Are the Message: Getting What You Want by Being Who You Are. New York: Doubleday, 1988.

• Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Boston: Butterworth-Heinemann, 2001.

• Heath, Chip and Dan. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.

• Luntz, Frank. Words That Work. New York: Hyperion, 2007.

• Palmer, Stephanie. Good in a Room. New York: Doubleday, 2008.

• Shell, G. Richard and Mario Moussa. The Art of Woo. New York: Portfolio, 2007.

Framing

• Framing Public Issues Toolkit from the Frameworks Institute

• A Five-Minute Refresher Course in Framing from the Frameworks Institute

    Books:

• Lakoff, George. Don’t Think of an Elephant! Know Your Values and Frame the Debate. White River Junction, VT: Chelsea Green Publishing, 2004.

• Ryan, Charlotte. Prime Time Activism. Boston: South End Press, 1991.

Messaging and the Media

• Tutorial on Health Policy Communications from KaiserEDU.org

• How to get a Reporter’s Attention from communications expert Nancy Schwartz

• Managing the Conversation from SCP

Policy Communications Tools

    Books:

• Vance, Stephanie D. Government by the People: How To Communicate With Congress. Available in print or MP3 format.

Other Topics

• How do I…develop a dynamic PowerPoint presentation?

• How do I…improve my oral presentations?

• Planning an Outreach Campaign: See Spitfire Strategies’ The Just Enough Planning Guide. Available at www.justenoughplanning.org.

We encourage you to review these pages and explore the site more fully. If you have any questions about the site, or need a password to access the protected photographs, please contact Chris Gherst at cgherst@aboutscp.com.