A message is a statement or set of statements that describes your work and why it is important. It should be written in language that is easily understood by a wide range of people. Developing a clear message involves taking your complex research or project and pulling out the one or two key points you want people to know and remember. Imagine you’re talking to your next door neighbor or perhaps your Aunt Martha about your work. How can you describe your efforts briefly, and in an easy to understand and compelling way?

• Start by thinking big picture.  Why is your work important? Who does it affect and how? The more people, the more far-reaching the better.
• Next, what is your work and what are its benefits? Without diving into the details, what are the broad basics about what you are actually doing? You can likely write a grant proposal about it, but how would you say it in a sentence?
• What do you hope others (or perhaps the audience you are talking to) will do?  What is the call to action?
• What is the most compelling evidence you have to back up your message.  Is it a single, scintillating data point or factoid?  Is it a patient anecdote or story that perfectly captures the emotional seriousness of the issue?  This evidence may change depending on your audience, but you will want to have these at the ready.
• Can you make it memorable?  Once you have your message described in clear, concise language, see if you can make it sing.  Can you use rhyme, rhythm, contrast, metaphor, or other rhetorical/poetic devices to help make your message stick?

Looking for more help? Here are a few tools to help you create effective messages:

TOOLS
Framing (and Reframing) your Message from the Frameworks Institute is a review of framing concepts and messaging.

Five-Minute Refresher Course in Framing is a review of framing concepts and messaging

For more tips and resources on messaging, including adapting your message, applying your message, creating message frameworks and more, visit Bandwidth’s Messages section.

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The Hartford Online Communications Resource depends on the active participation of the foundation’s grantees. If you have tips on talking about your work with decision-makers at your institution/organization, please let us know, so we can share it on the site and make it available to the rest of the Hartford network.

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