Aging-specific data/statistics to support your message
Aging-related photos and images to strengthen your communications
Narratives from Hartford grantees that can help illustrate your research
Tools and techniques for creating and adapting your message
Tools and techniques on disseminating your message via the media
Quotations to help strengthen your communications
A collection of tools & techniques available on this site
your communications work and resources here.
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Talking to a reporter can be challenging but there are ways to make it easier and more comfortable for you. As with most things, the more you do it the better at you’ll become. The resources here will help you convey your key messages crisply and memorably.

When a reporter calls:

  • Check their deadline and ask to call them back shortly.
  • Ask them what the story is about so that you can prepare appropriately.
  • Take a few minutes to refresh yourself on your message and sound bite.
  • Identify a print resource or one or two people who can also add to the story.
  • Call the reporter back!

Tips for Working with the Media, created by Strategic Communications & Planning, elaborates on these steps and provides lots of other tips and techniques to help you get through your next interview with style and substance.

For additional information about working with the media, visit Making News.

The Hartford Online Communications Resource depends on the active participation of the foundation’s grantees. If you run across a helpful resource related to media inquiries and interviews, please let us know, so we can share it on the site and make it available to the rest of the Hartford network.

Click here to share a resource.


Keep a brightly-colored “Media” folder handy.
The folder should have your message(s) clearly written out so that you can refer to them quickly and use them to stay “on message” during conversations with reporters.

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