Talking to a reporter can be challenging but there are ways to make it easier and more comfortable for you. As with most things, the more you do it the better at you’ll become. The resources here will help you convey your key messages crisply and memorably.

Tools
When a reporter calls:

• Check their deadline and ask to call them back shortly.
• Ask them what the story is about so that you can prepare appropriately.
• Take a few minutes to refresh yourself on your message and sound bite.
• Identify a print resource or one or two people who can also add to the story.
• Call the reporter back!

Tips for Working with the Media, created by Strategic Communications & Planning, elaborates on these steps and provides lots of other tips and techniques to help you get through your next interview with style and substance.

• Speaking to the Media by Valerie Denney offers additional tips for talking with the media.

For additional information about working with the media, visit Making News.

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The Hartford Online Communications Resource depends on the active participation of the foundation’s grantees. If you run across a helpful resource related to media inquiries and interviews, please let us know, so we can share it on the site and make it available to the rest of the Hartford network.

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