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- Use good quality images. If the image you choose is blurry, lacks a focal point, is poorly lit, or is otherwise of poor quality, it will distract from your message and do more harm than good.
- Match the size and quality of the image to your application. If you want to use an image on a 40” x 80” poster, you need an image that is 300 dpi or larger. If you’re using an image on a Web site, 72 dpi is fine.
- Avoid too much of a good thing. One or two well-placed, good quality images can enhance your message; several images may detract from your message and confuse your audience.
- Credit your source. Unless the photo is your own, you must credit your source. See Borrowing Images from the Web: A FAQ from TechSoup for more information.
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