Aging-specific data/graphs/table to support your message
Aging-related photos and images to strengthen your communications
Narratives that can help illustrate your research
Tools and techniques for creating and adapting your message
Tools and techniques on disseminating your message via the media
Quotations to help strengthen your communications
A collection of tools & techniques available on this site
 
 
your communications work and resources here.
 
 
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Welcome to Making News—the place to learn how to effectively communicate with the media about your work.

Here’s the scenario: You’ve got findings about to be published or a project being launched. You’ve honed your message and determined what kind of publicity you need to meet your communications objectives. Now it’s time to reach out to the media and get the exposure you need. Although many schools and organizations have public relations/communications departments or resources available to you, many do not. In those cases, the onus falls on you to spread the word about your work.

Whether you’re looking for reporters who might be interested in covering your efforts, trying to track news coverage in your research area, writing a press release, or preparing for a media interview, this section has a wealth of resources that can help. You’ll find a wide variety of links, press release templates, strategies for utilizing in-house resources, and much more.

Find a variety of resources ranging from a list of the nation's top reporters on aging and health to subscription information for leading sources of news on both aging and the media.

Learn everything from writing a press release to managing the conversation with a reporter, as well as find links to Hartford grantee press coverage.

Share press coverage of your work, resources, and news media contacts that you feel would be useful to other Hartford grantees.

   
 
   
   
 
   

Do you have contact with a public information officer in your school, college, or university? You should.

Take her or him out for coffee, provide information about your research/project, and ask how you can best help ensure that your research and work can serve the public information office's needs.

It is a relationship worth cultivating, as he or she will likely have free access to many of the resources listed here.

   
 

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